The strategic and visual construction of your brand — a brand that makes the decision easy for your customers and the price easy to justify. Three paths, one method, one senior team. Choose the depth your business needs today.
What came out of our first conversation — and what this project has to solve.
Each path is complete for the stage your business is in — not a stripped-down version of the next. Select one and the whole page adapts to it.
For founders launching or testing a business who need a professional identity — fast and well made.
For businesses that need customers to understand why they're worth choosing — and worth paying more for.
For brands that will be carried by a team, partners or agencies — and must stay consistent in every hand.
Most businesses don't lose sales because their logo is wrong. They lose them because no one can say, in one sentence, why they are worth choosing. Brand adds the strategic layer that answers that — and turns it into the words and visuals your team uses every day.
A well-built identity. Enough to launch, test the market and look professional from day one.
| IdentityVisual identity | BrandRecommended | Brand SystemWith manual | |
|---|---|---|---|
| Strategy | |||
| Immersion & research | |||
| Positioning | Snapshot | Full platform | Full platform |
| Strategy book · 7 chapters | — | ~40 pages | ~40 pages |
| Manifesto, tagline & voice | — | ||
| Identity | |||
| Logo system | |||
| Typography & color | |||
| Rationale behind every choice | — | ||
| Proprietary graphic system | — | ||
| Mockups | Essential | Extended | Extended |
| Brand presentation | ~40 pages | ~50 pages | ~50 pages |
| System | |||
| Brand manual · 7 chapters | — | — | ~60 pages |
| Logo & identity animations | — | — | |
| Handoff session with your team | — | — | |
| Project | |||
| Pages delivered | ~40 | ~90 | ~150 |
| Live sessions | |||
| Timeline | weeks | weeks | weeks |
| Investment | $ | $ | $ |
Every phase ends with an approval before the next begins — so nothing is designed on top of an assumption. Items marked with another path's name are not part of your selection; they show what each upgrade adds.
Before a single line is drawn, we learn your business the way an owner does — the model, the customers and the real reason it should win. Total alignment first, design second.
A kickoff session, a structured immersion form and a careful read of your market — so we solve the right problem from day one.
Strategy is what turns a good-looking brand into a convincing one. It defines why someone should choose you — and pay more for it — and gives every design decision an argument behind it. Delivered as a ~40-page strategy book.
A condensed read of where you stand and what the brand must signal — enough to give the identity a clear, defensible direction.
A clear X-ray of the current moment, the competitive landscape and the gaps no one is occupying yet.
Where the brand comes from, what it exists against and the single idea that runs through everything it does.
The reason for existence, turned into a one-page manifesto that can be read out loud — the source for every message that follows.
Your brand doesn't talk to everyone. We define exactly who you serve, what they want and the path they take to reach you.
What you deliver that no one else does, and the territory the brand will defend in the market and in the customer's mind.
How the brand behaves, what it believes and how it speaks — and the things it would never say.
Strategy, ready to use: the line that signs the brand and the messages for your website, bio and sales pitch. This is where strategy starts paying for itself.
The seven chapters organized into a book your team, partners and future agencies can read — presented live before any design begins.
Strategy gains a face. We build the visual system and present it in an immersive live session — from the logic of the letters to the brand working in the real world.
A conceptual board of textures, typography and imagery, so we align on direction before a single logo is drawn.
The presentation opens by revisiting the approved strategy — proof that every visual choice has a reason behind it.
Logotype and symbol, drawn and optically adjusted to work at every size — from a browser tab to a building facade.
The typefaces for headlines and for everyday text — chosen for character, legibility and range, from a contract to an app screen.
The colors that anchor the brand and the ones that drive action — each with a clear role and its technical codes.
Proprietary shapes, patterns and graphic behaviors that make the brand unmistakable at a glance — on a post, a package or a wall.
Photorealistic simulations of the brand at work across the touchpoints that matter for your business — presented live, then delivered as a document you can share.
A ~60-page master document that keeps the brand consistent in any hands, on any channel — your team, a new agency or a printer you have never met.
How the logo is built, how much space it needs and what must never happen to it.
The main typography for impact, the supporting typography for everyday text, and the hierarchy that organizes both.
Main and secondary palettes, the approved combinations and the technical codes for screen and print.
Grids, layout rules and patterns for each channel — so the website, the feed and the printed flyer look like the same brand.
Patterns, textures and graphic elements, with the rules that keep them rich without becoming noise.
How the brand materializes on paper, in communication and in physical space — with the specifications to produce it.
The principles any future animation must follow, so every video and post moves like the same brand.
The seven chapters bound into a single reference your team and suppliers can follow without calling us.
Everything packaged, named and ready to use — and full ownership handed over to you.
Two finished animations that open videos, presentations and social content from day one.
Every file organized in clean, named folders — so no one on your team ever has to ask where the logo is.
The investment for the path, and the senior professionals dedicated to your brand for the next weeks.
The path changes the depth of the work — never the standard behind it.
All rights to the final work transfer to you with the last installment. No licenses, no strings.
Your project is led by the creative director from the kickoff call to the final file.
Per phase, with a clear approval at the end of each one. No surprises, no endless loops.
Move to a deeper path before the identity presentation and pay only the difference.
The answers to what clients usually ask before they start — so the decision is about the path, not about the unknowns.
Identity if you are launching or testing a business and need to look professional now. Brand if customers need to understand why you are worth choosing — and paying more for. Brand System if other people (a team, partners, an agency) will produce material with your brand.
If you are between two paths, choose the one that matches where the business will be in twelve months, not where it is today.
Yes. Until the identity presentation, you can move to a deeper path and pay only the difference — the work already done carries over. After delivery, strategy or the manual can still be added as a separate project.
We agree on the visual route at the moodboard stage, before any logo is drawn, which removes most of the risk. Every phase then includes two refinement rounds. Every choice comes with its reasoning, so feedback is about the goal — not about taste.
A 60-minute kickoff, the completed immersion form, one decision-maker, and feedback within three business days at each approval. The timeline assumes this rhythm.
You do. All rights to the final work transfer to you with the last installment. If the identity uses a commercial typeface, the license is purchased in your company's name.